So far it has been a good thing. Wonder about the motivation...

TU Grendel for pointing this out. I'm a bit worried.. This is just another bothersome action the we the people have no choice but to deal with or bitch about.

U shouldn't be worried. It's a logical and necessary evolution for KTM in order to survive in the future. They need to add geografical reach in order to increase volumes. The brandname is there and with Bajaj they will gain just that and a cheap manufacturing base to remain competitive in the more mature markets like Europe and USA. Additionally there is also a 3way alliance in the works with third partner Kawasaki and this will bring state of the art technology within reach with more affordable investments (eg SportABS and tractioncontrol ). No, my friend, on the contrary the future looks bright for KTM.

What you've got to remember is that it was due to Bajaj that the RC8R got its twin sparks, something that has had the press raving about.