So cool - that they don't bother to show you the product - Ducati Scrambler:

http://vimeo.com/97701658

I mean - if you have to ask what it is, you clearly aren't the target demographic for this bike which will no doubt be the coolest thing two wheels (Ray-Bans not included).

Better run down to your local stealer now, and place a deposit ... You know have to be the first to have one!

SDNerd wonders if it will come with an iPhone mount on the bars, or only through Ducati Performance catalog ...

oh god... we're gonna see these everywhere now (in SoCal that is)

Ha ha ha

They don't even show the bike!! It's all aspirational. American, Nostalgia, Babes, "How cool am I on this bike?"

They will sell thousands. Probably to people who would slap a deposit down on this promo film alone. It's a sign of the times.

I'm cynical. But I also know when marketing is done right and the product will sort of live up to the hype. I'm not the target market but many are. Well done Ducati for exploitative techniques and a full order book.

Boy, they're taking some chance of that ad meaning anything to the average Joe.

Now me, I immediacy knew what they were talking about! My first new bike was a 1966 Ducati Dianna MK3 that I pretty quickly converted into a "scrambler" and raced. Great sound, no suspension but nothing did back in those days.

Hipsters will never buy anything brand new.

What I find most surprising is that someone as old as nerd even knows what a hipster is lol.

haha that ad is too funny!
Sad thing is that it may be a nugget of a bike but that ad will sell thousands of them.
I know a mate who would probably even trade his royal enfield just to have one.

Glad to see we are not the only ones suffering the hipster movement. Gillette must be losing millions. Driving force behind the burgoning cafe scene everywhere.

If the implication is that you are a hipster if you ride the Ducati Scrambler I may be in. If my understanding what a hipster is, is correct and your understanding what the word is is is also correct then I'm in.
I thought that buying a Triumph Scrambler was a ticket into the clubhouse. I even bought the old Carbed model as further insurance into elitedom. I say that the chance of the Ducati being a marked improvement in performance over the Triumph is substantial.
I truly enjoy my Scrambler but wish that the motor had ten more horsepower and the suspension had at least 1 1/2" more travel. The air cooled DS motor worked well in the Strada's, I see no reason that the Ducati wont be a blast of a ride.
I have started growing a beard. I have a 160 gig iPod with Tommy James and the Shondells playing Mony Mony and havent washed my hands in a week. I will needs some ideas for a full color tattoo.

Was that pic intended to show cool tattoo suggestions or Dribble's attempt at a beard?

In Pink Floyd The Wall They had a flag that was marching hammers. Is that hipster?
http://www.netschoolbook.gr/farewell.html
It is the graphic that most gets me liking the idea of having one. It may be that I could sticker the bike as it is classic Ducati colors.
I'm afraid that my beard may have a touch too much gray. My wife calls it salt and pepper but I see it to be pepper and salt. Can a hipster have graying hair?
The thing that intrigues me about a hipster image is that it may erase some years.
Isn't that a bit of what riding a motorcycle is all about? It's a time machine. A hell of a good throwback of clock ticking time past time.

Eureka:

http://omega-racer.blogspot.com/2013/08 ... 31415.html

j/k its an artist rendition.

This appears to be real though. http://www.bennetts.co.uk/bikesocial/ne ... 5aV9hZsaAE

I actually quite like the genuine neuveau-hipster movement. Style-wise it's a great mixture of modern twists on classic period aesthetics from the '60's and '70s as well as paying homage to the Victorians and Edwardians. It's a far better style movement with better associations and aspirations than Gangster rap, guns, bling and baggy jeans.

Nowt wrong with wanting to look smart without being a banker.

I'm just not good looking enough, not slim enough, my hair doesn't lend itself to the 'look" and I've never been able to grow a beard or 'tache.

Haha, well played Bic. The accusation of "fooking hipsters!" has gotten so diluted now that no one can really be sure if they themselves are or are not included. It used to at be associated with music and partying, but that was in the days of Lawrence Ferlinghetti and Jack Kerouac. In my day, it was skateboard guys who wore girls pants and listened to Les Savy Fav. Nowadays, I don't think anyone under 30 even uses the term.

I have several friends who are the target audience for the Ducati ad campaign. Late 20s/early 30s, newly minted graduate degrees and suddenly aware of bike exif, open-face helmets and the Yamaha XS650 with cafe bars. Torn between the new retro Harleys, Guzzis, and Triumphs, and they have the money (credit) to purchase. The Ducati Sport Classic and R Nine T are out of range.

We've all been there, its just that some of us were age 8 or 13 at the time. I try to encourage them. "The new Sportster comes in flat black? Cool man, go for it."
Will I ride with them when they get that new 60 horsepower V7? Absolutely. The more bikes on the road, the better.

If a nouveau hipster was on fire, and Charles Bukowski had to take a raging piss, he would sooner let his own bladder explode than to stop and extinguish the flames with urine. Yet, hipsters read Bukowski. THE IRONY.

BTW, the Ducati pictured above is very much to my liking.

Brightened up a little...

Yamaha is trying to shoe horn the fz09 into the "retro" moniker now as well....

^^^^exactly.

I am really worried that Drib is making sense (about 6 posts in a row).

So the question is are others finding the same or do I need to go to the doctors?

I thought Ducati lost the plot with the Diavel and the latest iteration of the Monster 1200 but clearly it's a continuing trend.

Now if they ressurected that SR engine in it's proper form I would be seriously intereted!

This is a photo of my ex business partner, Andy.
This is a real story and that's his girlfriend, Claire, who also works at Echo.
They are 'cool' designer types.
They rent a converted warehouse with underfloor heating and a massive wide screen telly with surround-sound.
It's in Shoreditch, East London.
Andy did a direct access course and passed his bike test about 5 years ago.
His first bike was one of the original Triumph Street Triples.
In black with all the extras and Arrow exhaust.
Top of range Dainese retro jacket and Daytona boots that are £800+
He did one track day with me at brands but never went back.
Never really rode it much. It kept getting stolen.
He's into the Belstaff brand now.
Claire hasn't ever been into bikes until now.
Just got a new Triumph scrambler.
In black with all the extras.
Arrow exhaust probably on order.
The only off road in Shoreditch is pavements where the cappuccino is served on mismatching furniture.
But like Dribble says, I'm all for more two wheeled users, whatever guise they take.

So annoyed they've adopted Converse as their shoe of choice.

I've been wearing them for 25 years...

And the chick in that picture is hot.

He looks fairly pleased with himself

That's the neuveau hipster thing it's it? It's not about moody. It's understated posing. Looking pleased with yourself is mandatory.

Because many of them got there without trying. Just buying.

In the states do you have "Glamping"?

Over here you can rent a short term relationship with a 1960's VW campervan. Split screen, surf board racks, the works. Cost you a fortune mind but who cares eh, you can turn up in Cornwall with an instant pass into the culture club. I even heard of one company that sends you off with a CD drive loaded with appropriate cool music to play and pretend it's your own.

Or you can go camping in a beautiful hipster setting in an authentic Yurt like the ones those charming nomad people live in somewhere in outer Mongolia. It's constructed in real wood and canvas like the original, (except that they are spotless white and don't smell of animal shit), and are fitted with all the mod cons so you can enjoy getting back to nature and pretending you've just dropped a tab and are about to meet God in the woods. They have big double beds with Egyptian cotton sheets and goose feather cushions, hot running water in pampering wet rooms and have little pot bellied stoves that are made up every day by staff so that all you need to do is strike a match, (like they did in the olden days. Like, making fire is a fundamental life experience, do you know what I mean. Really getting back to the basics).

Oh I could go on.

I hope for you sake Kwaka don't jump on the band wagon and bring out a retro purple smoker.
And it sells in big numbers

Am I a hipster for having a speed triple? I wear v-necks and high-top Dainese riding shoes too

after reading this thread I can tell I'm going to like this forum