bic_bicknell
Been working on this for a few weeks and today we can announce that Viking has an official sponsor that will finance his 2012 season so that he can stop worrying about costs and concentrate on his obsession with suspension settings and track layouts.
First off, I 'd like to say that none of this would have happened without the initial suggestion of TLS_Russ on this forum to get together and consider supporting Viking in his endeavours to take the SD into the Streetfighter class race series. Big respect to him, because having got to know Viking there is no way that he would have asked for this kind of support himself. TLS made this happen, he started you and me thinking and inspired the notion.
I, personally was inspired by the reactions of this forum to offer help, both financial and practical, to contribute to his potential success. It got me really thinking. Reading his posts, and your offers of help, I started to imagine what it would be like being a sponsor and what it would mean. My company is a branding company and, without boring you all with the details, we love a challenge and we love the idea of bringing together eclectic mixes of talented people and helping them achieve their ambitions and goals. It's how I built my company, it's why we are successful and it's a philosophy that we try and apply every where we see the opportunity.
It's been a two week mission for me. To go from an initial thought, a daydream, to pitching to a company board to part with a significant sum of money out of profits to support something as random as a bike racer is not easy to do.
But we did it!
Today at 3 pm I pitched the idea to the Echo board. Probably at the same time as Viking, Klinky, Shade, Millar and another 15 forum members were hooning around Caddders at the SD Crashfest, (what, no crashes guys!!!),
I was in a board room with more butterflies in my stomach than I've had in the last twenty years of presenting jobs to big clients!
What you guys have to understand is that my co directors, like most people, are not that immediately fired up by bikes and bike racing. They know I'm into bikes but so what. If I just asked for a load of cash to sponsor a bike racer that'd have turned me down flat. If I said I wanted to do this because I loved bikes and it was something I was passionate about they'd have laughed me out of the room. I had to think of another angle.
I put together an argument that told them what we would get out of it. The opportunities to apply our branding skills to the job. The opportunities to train our design team. The morale boosting and team building that it would bring. The PR opportunities to present our company in a different way that is probably unique in the design business. I mean, I don't know of anyone in my position ever doing anything like this before.
It sort of scares the shit out of me. Don't know what we're getting ourselves into.
But anyway, they said yes and two weeks of holding back on getting excited and talking to vIking and trying to keep expectations low was finally released today. They said yes.
I was half way home tonight, could't get hold of Viking as he had packed up and was already on his way home from Cadwell, we'd missed each others phone calls because I was on a train with no reception and Amy was on at me to get back and help put the twins to bed. Stopped in a field by the side of the road and went out into the middle of it and cracked a bottle wine open. ( yes, I always carry one around with me!)
So really, the story is about Viking. And the guy I finally got on the phone to from the middle of a field in Sussex this evening. I probably bored the shit out of him with my half drunken ranting and excitement but then he was so excited as well about what it meant to him. We both have a lot to gain out of this I'm sure.
I 've learned a lot about this guy over the last few weeks. What I've learned is between me and him but I can tell you this is a guy who is driven and passionate with a lot of integrity. He's got a natural talent for motors sports and he'll probably succeed at everything he attempts.
If this forum is supporting him, in any way they can, then we'll all have a lot of fun following his adventure. Financial backing is always the hardest bit to get. It's a shit. But this bit is now sorted.
So any practical help we can give him will do more to actually increase his chance of success. There's been a lot of offers of help on this forum, let's not make them empty promises. I know how easy it is to offer help but it's another thing to actually turn up in the day and actually do it.
Wouldn't it be fooking amazing if we could all contribute to getting a Superduke on the rostrum against all those Japanese 4's. Viking has a proven track record of getting underpowered, out classed machines in the top so bring it on!